SEO Core Content
Core SEO Content

Whether you're a new website owner or have been nerding out on website technology for years, chances are that you've read a bit about SEO. SEO is one of the most desired website skills - yet, for most, SEO remains a slippery mix of UFO conspiracy theories and bigfoot sightings. Let us help decode the mystery and dig into the core of SEO.

To understand about implementing a solid SEO strategy, you need to grasp what SEO is at its core. SEO (search engine optimization) is being certain that your website "CONTENT" is properly built, tagged, coded and displayed so that search engines (such as Google) can crawl and index your content. Content is key! Search engines want to provide search users with the helpful content for which they are searching. Without valuable content, any SEO efforts will be as useless as a coffee mug with the handle on the inside.

Valuable content should include text content and images that support your products, services or cause. Designing and creating valuable content is a task that shouldn't be taken lightly. Expert content creators use a mix of educational, informative and entertaining content to support healthy reading and referencing materials online.

Moxa Media takes a systematic and strategic approach to content creation that assists SEO organically. We call this an OSEO plan. This plan consists of intensive competitive SEO analysis, product/service evaluation, keyword research and some other industry secrets acquired from years of SEO experience. The OSEO plan looks like an outline with each area of content defined. Then we can begin authoring original text content, gathering supportive images and creating any graphics. The end result is organic, keyword-rich website content.

The idea is to write content that is helpful for the website visitor. Once you know what text you'll use, you can add creative images and graphics to support the textual information. Then you'll be able to outline honest and precise key SEO information and data for search engines to reference - making it easy for them to index your information and effectively ranking your website pages.Mark Miller

In opposition, the wrong content can damage your search engine rankings, anger consumers or even get your website banned from a search engine (blacklisted). Here are some examples of bad content:

• Content that misrepresents your products or services
• Content that overuses keywords (keyword spamming)
• Content that is outdated or incorrect
• Content that is copied from another website (copyright infringement)
• Content that is repetitious or duplicated from other web pages within your site

If you are unsure about your website content or you’ve found that your SEO is not effective, Moxa Media would be happy to conduct a free SEO evaluation on your website. We’ll present you with our findings and provide a plan to increase your search engine rankings – organically and through SEM.


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