Dangers of DIY Websites

You saw a really trendy commercial on YouTube (TV) for building your own website! Looks nice. Very clean and...wait...did they say "Free?" Amazing! You saw it on YouTube. How hard can it be, right? Take a minute to read why most DIY websites fail and could possibly even damage your business.

There are lots of providers out there that offer DIY (Do It Yourself) website templates and services. As with all business expenses, it’s important to weigh the cost with the reward. Using a DIY website can be a cheap way to get a website online. However, a closer evaluation will reveal that all DIY websites have disadvantages.

Avoid Hours of Frustration

It’s important to know what you’re good at. If you’re not a web developer, it may not be in your best interest to try to complete a web developer’s job. Most of the DIY website sources boost of being “easy to use” or “just drag and drop.” But the truth is, in order to get a website that looks like the design in your brain onto the computer monitor is a much more human task. Not to mention, you’ll need the website to function. You could spend hours trying to get the website to look just right and end up with a website that is “almost what I wanted.” Other times you could end up with a website that doesn’t provide you the functionality you need. Chances are, you’re spending quality time that would be better spent doing your “real job.” Who’s selling your products or services while you’re trying to be a web designer? Let our experienced web developers build the perfect site for you while you do what you’re good at.

Paying For "Free Website"

More than 75% of websites that are started on wix.com and squarespace.com are turned over to an experienced web developer and another 10% are simply abandoned before completion or within 2 months. Why? This happens mostly because web development should be customized for your business. An experienced human is required to help plan, strategize, develop and deploy an effective website. Experienced web developers could actually charge additional fees for completing a website that was started on a DIY provider because DIY coding can actually restrict a real web developer from solving design and functionality problems. So you might think you’re getting a great “FREE Website” and end up paying more to have it fixed or finished.

I once had a client that started their website project with Wix.com. The website was looking great until they started testing the contact form. The form was not working right. The client contacted Wix and they offerred to fix the issue for $199. This "free website" wasn't so free anymore. The frustrated client contacted me and I discovered that the contact form code had been hacked. Not only was the form information not being delivered, but the submitted data was being collected by a hacker!Mark Miller
Error! You Can't Do That!

Many of the so-called “FREE DIY Website” dealers actually have strict limitations. These limitations can be in the form of limited design resources, limited server space, restricted URL’s, limited plugins/widgets or even limited web traffic! Their hope is to have you invest your valuable time into a website with them and then pay for additional services. This can be avoided by hiring an experienced web developer that can evaluate your needs and design a website that both meets your current needs as well as accommodate your future growth.

Your Website Is Hacked

Most DIY web companies provide the server space where your website is hosted. Your website will be hosted on a server with hundreds or thousands of other websites. If just one of those websites gets hacked, it can cause search engines to flag the entire server - your website and emails will be flagged as spam or blacklisted from the search engine all together. It has also been reported that some DIY websites are more vulnerable to being hacked based on weakness in the actual DIY coding and lack of security measures. Moxa Media dedicates a server space to your website; this allows us to custom build the server for your website and maintain tighter security controls based on your industry.

Avoid SEO Suicide

Most DIY web providers offer some form of basic SEO (search engine optimization) features. All of the SEO features they offer have one huge disadvantage; they do not keep up with the ever-evolving trends of Google. This is because it is impossible to design the perfect SEO tools (tailored to every industry) that evolve with Google. Google is the World’s largest and most used search engine. Google will remain on top because they are constantly updating algorithms to accommodate its audience’s search behaviors. In essence, SEO techniques should constantly change to compensate and satisfy the standards of Google’s data-hungry algorithms. A constant change of this nature would mean that a DIY web dealer would need to update their SEO features at least once per month for every type of industry website just to maintain valid SEO features.

Successful search engine optimization can only be accomplished by an experienced web developer who is educated on Google code standards and industry-based, human search behaviors. We can then plan your SEO based upon your content, deploy successful SEO techniques and maintain your SEO regularly. You can’t simply “install SEO” and then never touch it again. Setting SEO goals and conversion goals then monitoring the analytical data is the only way to maintain successful SEO.

Don't get tangled up with a Do-It-Yourself nightmare! Contact Moxa Media and let a real friendly, real person chat with you about a professional website development. Call 225-395-4012 today!

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